There are so many books out there on Google, it's hard to pick one to buy, and considering they run about 25 to 30 bucks each, you don't want to buy them all. However, if you'd like to buy one I can recommend a very good book to you, it's a book that I spent two days reading in the bookstore locally, and eventually decided to purchase. The name of the book is;
"Googled - The End of the World As We Know It" by Ken Auletta, published by the Penguin Press, New York, New York, 2009, ISBN: 978-1-59420-235-3.
First, this is no ordinary writer and he is the author of eight very good books, three others of which I have read, and they span the subjects of modern media to the Internet, to Wall Street, and his latest book which is absolutely incredible, and one that I would highly recommend - but that shouldn't surprise anybody. This author's books are always excellent, his research is phenomenal, and he knows what he's talking about.
*FYI; I do not have any financial ties with this author, I have never met him, and we may not even get along if we ever did, but I think he writes the very best books on important topics of the information age that I have ever read. You understand, of course I have to disclose these facts if I'm going to give someone such a raving review, as to not attract the FTC on this book review.
The author explains the history of Google from its inception, and all the way through its 2004 IPO. He also explains how Google went from being a renegade startup to a company so large that it could not avoid the regulations of big business. Specifically, the FTC due to potential antitrust violations simply due to its size, as well as the FCC due to Google's future tie-ins with mobile communication, and even their fight with old media.
It appears not everyone is into the collaboration and competition, and Google has been met with ire, and sometimes anger due to its book scanning programs, and complaints from newspapers and TV media. But I think my favorite chapter in the book is the last chapter where it talks about the potential future exploits of Google and what that will mean to mankind. The author makes some great points, and I believe he is right.
View the original article here
Showing posts with label Review. Show all posts
Showing posts with label Review. Show all posts
Number One Online Search Engine Has Changed American Society Forever - Book Review
As we look at companies like Google, we are reminded by the incredible power of the Internet. Still, what do we learn from this to help our own individual companies grow? Why is it that Google does so well, and how can we use this information to increase our profits? If you've ever had that question, I have an incredible book that I believe you should read. The name of the book is;
"What Would Google Do?" By Jeff Jaruis, Collins press publishing, a division of Harper Press Inc., New York, New York, 2009, ISBN: 978-0-06-170971-5.
Wow, this book has an incredible amount of Google history, and if you were ever wondering how Google came from out of the blue, and passed all the other search engines such a Yahoo, this will explain it all. After you read this you will realize that they didn't come out of the blue it all and they were able to earn the Internet surfers respect by keeping it simple and giving them exactly what they wanted.
You will learn about their rocket ship of success, and some of the mistakes they made along the way too. This is a good book which explains search engine philosophy, and it takes us behind the minds of the currently largest and most well-known search engine in the world. The author then uses the Google model as a guide to explain to other companies, and even small businesses how they can create a user centric future concept to better their companies, and continually innovate.
There were many great quotes in the book, and they are also chapter titles, quotes that will make you think, and take a good hard look at your current company and business. For instance;
"The Worst Customer Is Your Best Friend"
In other words, customer complaints can help you better your service and products if you will listen.
"Do What You Do Best and Link to the Rest"
In other words, stick to your core business, and help other businesses get what they want, and watch both of you grow.
"If You Are Not Searchable, You Will Not Be Found"
In other words, in the new paradigm of the information age, you must have a strong online presence, or you don't exist in the minds of the consumers, customers, and clients. If they can't find you online, you aren't real. Indeed, I know many people who actually believe that and it is a common perception, and therefore, it is a reality in the marketplace. In any case this book was totally excellent, and I highly recommend it to.
Subscribe to:
Posts (Atom)