As we look at companies like Google, we are reminded by the incredible power of the Internet. Still, what do we learn from this to help our own individual companies grow? Why is it that Google does so well, and how can we use this information to increase our profits? If you've ever had that question, I have an incredible book that I believe you should read. The name of the book is;
"What Would Google Do?" By Jeff Jaruis, Collins press publishing, a division of Harper Press Inc., New York, New York, 2009, ISBN: 978-0-06-170971-5.
Wow, this book has an incredible amount of Google history, and if you were ever wondering how Google came from out of the blue, and passed all the other search engines such a Yahoo, this will explain it all. After you read this you will realize that they didn't come out of the blue it all and they were able to earn the Internet surfers respect by keeping it simple and giving them exactly what they wanted.
You will learn about their rocket ship of success, and some of the mistakes they made along the way too. This is a good book which explains search engine philosophy, and it takes us behind the minds of the currently largest and most well-known search engine in the world. The author then uses the Google model as a guide to explain to other companies, and even small businesses how they can create a user centric future concept to better their companies, and continually innovate.
There were many great quotes in the book, and they are also chapter titles, quotes that will make you think, and take a good hard look at your current company and business. For instance;
"The Worst Customer Is Your Best Friend"
In other words, customer complaints can help you better your service and products if you will listen.
"Do What You Do Best and Link to the Rest"
In other words, stick to your core business, and help other businesses get what they want, and watch both of you grow.
"If You Are Not Searchable, You Will Not Be Found"
In other words, in the new paradigm of the information age, you must have a strong online presence, or you don't exist in the minds of the consumers, customers, and clients. If they can't find you online, you aren't real. Indeed, I know many people who actually believe that and it is a common perception, and therefore, it is a reality in the marketplace. In any case this book was totally excellent, and I highly recommend it to.
