To have a successful internet business, then it is important that you know the basics of internet market research. Internet marketing is any way that you seek to improve the awareness of your business in the online marketplace. It is common for a person to dive haphazardly into internet marketing programs without knowing their target audience, or even enough about their business.
This is what makes internet market research so important. By conducting this research you are better prepared to know who your target audience is as well as the best methods of reaching them.
Many companies find that the markets in which they serve are filled with customers, competitors, and continually changing marketing conditions. Meeting the demands of these constantly changing market conditions is one of the most difficult aspects of marketing. It is because of this that market research is so important.
The same marketing techniques that work today are not guaranteed to work in the future. This marketing research can provide information on what the target market is going to look like in the future, and how to prepare for it.
Research is the process of gathering information in order to learn about something. Yes, that is a simple definition of something that is actually quite complicated. For the marketer, research is not simply for the purpose of learning, but is an extremely important ingredient in the decision making process.
Internet market research will give you a full picture of both what is occurring and what is about to occur in the marketplace. When it is performed well it can let you know what the best choices are to be made. Marketing decisions are less risky when you have looked at all available options.
There are countless decisions to be made in business that are effected by marketing; these include: target markets, products, distribution, promotion, pricing, external factors, and others. Each of these marketing segments will require research. It is important that you perform the correct research for each of these segments or you will be wasting your time.
Blogging for Extra Income, Should We?
Starting a blog is one of the most accessible ways to make money
online. If you are starting your first blog, you are being confronted with
many choices about how to set up your blog, including selecting your
blogging platform. A blogging platform is the software that will help you
turn your writing into a website that can be easily navigated and
accessed by visitors from around the world.
There are two basic platforms to choose from when it comes to
successful blogging: Wordpress and Blogger. Both of these options
have advantages and disadvantages. Before you make your decision,
you should read through the pros and cons of each and think about
which will be best for your needs.
Blogger has several advantages. It’s very easy for new bloggers to use.
Setting up a blog with Blogger is as simple as following a few prompts.
There is nothing to install. Some of the other advantages include:
Price: Blogger is totally free to use. You don’t have to purchase a
domain name as the system will give you an address based on the
name of your blog.
Ease of use: Posting to your blog is easy. You can also change the look
of your blog very easily. This is all done through Blogger’s dashboard. If
you have more than one blog with Blogger, you can access all of the
blogs from the same dashboard.
However, Blogger does have some major disadvantages when it
comes to creating money making blogs.
Lack of flexibility: Compared to other options out there, the design and
function of a Blogger blog is very limited. You can download and install
custom themes for the blog, but most look very similar. This means your
blog won't stand out as well in your niche.
Domain name: You will get a free domain name with your Blogger
blog, but the domain name will be “yourblogname.blogspot.com”
instead of “yourblogname.com.”
Ownership: You will never truly own your Blogger blog because the files
and content are hosted on Blogger’s server.
Wordpress is the other popular platform for blogging. There is a free
option that functions similarly to Blogger. However, there is also a free
option that allows you to have your own website name. You install
Wordpress on you website hosting and hook it up to a domain name
that you own. If you don’t know how to do this, your hosting company
should be able to walk you through the process.
Other advantages include:
Customization: Wordpress themes are diverse and plentiful. Some
themes will even make your blog look like an online newspaper.
Features: Wordpress users have created tons of “plugins” that will
increase the functionality of your blog and help you make the most out
of your site.
However, Wordpress is not without its problems. It is not as user
friendly as Blogger, which can make it intimidating for newbies. You will
also have to spend money to get your domain name and your website
hosting.
Despite these disadvantages, most professional bloggers go with the
Wordpress option because they maintain ownership of their blogs and
can customize them to their heart’s content, but ultimately the choice is
up to you and what will fit your needs the best.
Quick and Easy Blogs, Making Blogging Work For You - By John Williams
The purpose of this book is to introduce you to blogging and show how recent developments can help you reach your personal and/or professional goals.
The author recommends that you read the entire book before you start to set up your blog and you should make notes of important information provided through out this book. It is the author's opinion that a blog's greatest advantage over a website is that it is people-focused and less formal than most websites. He provides several websites to host your blog in his introduction.
Chapter one addresses the question, why do you want a blog. The author identifies and discusses the many advantages to using a blog. He hightlights the importance of sharing things in common; the low cost of a blog; and how easy it is to set up a blog.
Chapter two focuses on how to keep your information safe. There are suggestions on how to handle sypware programs, how to retrieve information if your disk crash; what are reputable antivirus and anti-spy ware programs. There is a section in the chapter devoted to protecting your usernames and passwords. The author provides a website, strategies and suggestions.
The next chapter provides important and useful tips for blogging; such as visiting other blogs; limit your research time; only state facts; support blogs who supply free products; always be respectful; and how to enjoy your blog.
Chapter four discusses how to set up a blog in either WordPress or Blogger. This chapter provide information on both and compares and contrasts the advantage and disadvantage to both. Here the read will find links to both websites.
Chapter four is followed by a full chapter on starting with blogger. It identifies requirements and costs; how to open a new window in your web browser to reach the "blogger" website. The author has included visual aids of the website and step by step directions on how to create a Google account, how to create your password; create your display name; the importance of word verification; and acceptance of the terms of use.
The next chapter focuses solely on naming and hosting your blog on Blogger. Again the author provides detail step by step instructions; and how to use the advanced blog setup function on Blogger with links. Using a Blogger blog on your own web space it the topic for the following chapter. Here the author provides suggestions, detailed instructions for FTP access to transfer your blog to your website.
Selecting a design for your Blogger blog which the author reports is very enjoyable. There is information on choosing one of the Blogger's professionally prepared designs; how to choose templates and what to expect; and detailed instructions.
This section focuses on how to posting to your Blogger blog using a editor in your Blogger account; how to login in and maneuver the website; how to sending posts to your Blogger blog by email; and how to save your settings. The author, again, provide visual aids of the website to increase your familiarity of the website.
The author has dedicated a section on setting up your Blogger Mobile blog. This innovative, service from Blogger can feed posts and include pictures from any device capable of text messaging. There are step by step instructions on how to set up your new mobile blog; enhance your blog posts; add pictures to your post; how to add a video to your blog post; and how to personalize your blog's layout.
The next chapter focuses on making your blog a community RSS feed. The author provides a website to set up the feed; the importance of having visitors make comments; who can comment and how; how to keep comments relevant and/or in moderation; how to remove comments; and how Blogger reduces comment spam.
The following chapter focuses on how to develop and post your profile; how to add your photo to your profile; protect your privacy; how to edit your profile; and the advantages to using different display mans and profiles.
Part two is dedicated to starting to blog with WordPress. The author provides the website link; visual adds to assist in familiarizing the user; how to make a WordPress blog on your own website; the advantages to letting Fantastico set up your WordPress blog; how to set up WordPress blog by yourself; how to set up your WordPress files; and using your FTP program to transfer the files; setting up your blog; how to install WordPress; the importance of the security note; how to get started with your dashboard; how to make a post; how to keep in touch with your blog's readers; how to use themes in your blog; and how to use and set up plugins.
The final pages list various websites and their links.
Number One Online Search Engine Has Changed American Society Forever - Book Review
As we look at companies like Google, we are reminded by the incredible power of the Internet. Still, what do we learn from this to help our own individual companies grow? Why is it that Google does so well, and how can we use this information to increase our profits? If you've ever had that question, I have an incredible book that I believe you should read. The name of the book is;
"What Would Google Do?" By Jeff Jaruis, Collins press publishing, a division of Harper Press Inc., New York, New York, 2009, ISBN: 978-0-06-170971-5.
Wow, this book has an incredible amount of Google history, and if you were ever wondering how Google came from out of the blue, and passed all the other search engines such a Yahoo, this will explain it all. After you read this you will realize that they didn't come out of the blue it all and they were able to earn the Internet surfers respect by keeping it simple and giving them exactly what they wanted.
You will learn about their rocket ship of success, and some of the mistakes they made along the way too. This is a good book which explains search engine philosophy, and it takes us behind the minds of the currently largest and most well-known search engine in the world. The author then uses the Google model as a guide to explain to other companies, and even small businesses how they can create a user centric future concept to better their companies, and continually innovate.
There were many great quotes in the book, and they are also chapter titles, quotes that will make you think, and take a good hard look at your current company and business. For instance;
"The Worst Customer Is Your Best Friend"
In other words, customer complaints can help you better your service and products if you will listen.
"Do What You Do Best and Link to the Rest"
In other words, stick to your core business, and help other businesses get what they want, and watch both of you grow.
"If You Are Not Searchable, You Will Not Be Found"
In other words, in the new paradigm of the information age, you must have a strong online presence, or you don't exist in the minds of the consumers, customers, and clients. If they can't find you online, you aren't real. Indeed, I know many people who actually believe that and it is a common perception, and therefore, it is a reality in the marketplace. In any case this book was totally excellent, and I highly recommend it to.
What is Reseller Hosting?
Internet businesses are constantly opening, growing and changing. A resellers is a person who sells web space on someone else's server. In essence, you are a middle person. With so many people creating websites, there are serious profits to be made with reseller hosting.
You will need to build a website, also web space on a server. Host provider will provide this space so you are the proud owner of active online business. But what is reseller hosting and how can it mean profits for you?
You simply create your own website to offer web hosting services. Clients can get a domain name and start websites on your hosting service. You are not responsible for maintaining servers because you are reselling web hosting services. As a reseller, you appreciate profits without having to deal with the detailed technical issues.
Hosting resellers can sign up as an main reseller to receive domain registrations at a discounted price. You can then offer domain registrations to your own customers through a master billing system or by creating your own domain registration turnkey website.
So how can you begin your own reseller hosting business? Here is a simple guide to get started:
- Select an easy-to-use platform and control panel for your hosting accounts.
- Choose a reliable web hosting company with outstanding support for your reseller account.
- Set up your own hosting plan and determine the prices you want to charge based on services you offer and the prices charged by the competition.
- Create a business website with a navigable design featuring your new web hosting enterprise.
- Make sure your website is ready for business with a merchant account, payment gateway and SSL certificate for complete security.
- Set up customer service options such as a help desk.
- Set up a billing system.
- Create a welcome email that will be sent to all new web hosting clients to confirm their user name and password along with a confirmation of the plan details.
- Advertise your new reseller hosting business so you can make profits.
Work At Home with E-book Marketing
As most people know, internet has play major role to communicate and most of the internet users are either busy doing their own activity online playing games, chatting, working and also shopping.
People nowadays tend to feel easier to enjoy life with internet to help them with their own reason to use it. Maybe they are groups of people who don’t feel much difference without internet, but I am pretty sure they just kids!.. Starting from teenagers, everybody use internet from studying, publishing, doing assignment and also to all the grown up who are in the working sectors.
As with the economic trend which is not always in the good mood, we may (I think it’s always!) heard of retrenchment, people got fired from their job due to company changes in policy, or downsize of the company itself to cater for that company to survive in the bad situations. This thing happen worldwide and effecting everyone not just to the worker himself but to the community in general.
These bring up and idea for me to think of how effective is e-book marketing? How could this idea can grow and provide some income from internet?
E-book marketing is an online business or e-commerce which we can do at home and doesn’t have to be involve with company politics or and fishy policies created by employers. Imagine how would your life goes on if you have been working for so many years in a company, but suddenly you received a letter just to let you know that you were ‘force’ to resign? How long will you need to find another job to support your family? Will your job application get accepted? Will you be call for job interview?.. How much will you ask for your new salary in your resume? Will you get shortlisted just because your salary is too high?. Been there, done that!.. When the time comes, you will know how terrible you are being in that situation.
That’s why I made up my mind to enter the online business in e-book marketing. As I believe, it’s all our own effort to implement it, and 100% doesn’t involve other people to mess up your life, only buyers who interested in your products. And now you are your own boss!
With some guidelines in online marketing, I manage to get into e-book marketing far easier than I imagine.
I have been thinking about e-book marketing for quite some times, maybe around 2 years back. But as the time pass, it’s just been empty ideas, I think it’s due to the reason I feel stable with my job as Computer Engineer so I do nothing about it. And now, after so many heartbreaking situation in my life; company downsize, I am out of jobs, wife were force to resign, loans keep on accumulating, call from bank asking for money, child sick, list can go on and on..
So, to cut it short, I started my own e-book marketing and so far, it’s been something profitable.. And now, I wonder; why don’t I start this earlier?
Setting up your Affiliate Marketing - where to start?
What happens with an installation of affiliate marketing? There are a lot of work and the steps that go into a complete campaign and learning and following these important steps is part of your plan that you repeat every day as a ritual. Each Distributor has a different ritual and is often a matter of personal preference depending what worked for them specifically. The following outlines basic step by step.
First step: find a niche. This is the most important part of an installation of affiliate marketing. Find a product/niche has a market of hunger, it is the difference between success and failure of this company. Thus, extra attention to this step and your well research market.
Second step: find the tools you need. You will need some tools for any installation of affiliate marketing, such as keyword, keyword research tools, and spy competition builders. There is no point to get your campaign built and running to see that you have too much competition and he can never get a piece of the pie. This becomes very important when you look at competing against sites or companies that have a huge advertising budget. You want to be a small fish in a big pond, so that you have a good set of tools to make sure that you make money, instead of losing money.
Step 3: Learn how to write and publish articles regularly to get traffic to your site as well as how to build some backlinks and increase your page ranking so that you can find in search engines.
Step: Find a resource that offers everything you need in one place - tools, Web hosting, web page building tools, word press, member generated tutorials which are free and your own blog to communicate with other members. You should also have the ability to hire other members do tasks for you as you do not feel comfortable doing so. Members of these types of sites can even be arranged at a service for a commercial service you and barter is an excellent way to get things done.
It may be difficult to try to affiliate marketing for installation if you have never built a campaign from start to finish. Do not leave the job in question to alarm you. Honestly, if you go to erect the effort in your game, you'll see the rewards. It won't happen overnight, so take some time for your efforts to infiltrate the world wide web.
If you have your campaign correctly with the appropriate subsidiary, marketing, installation program then it is not "If" you'll see the results, it is "when" will allow you to see. From your efforts all in one place, it is the best way to keep track of your work. It can be frankly puzzling have access to the tools, but with a strong membership for newbie resource and specialists experienced affiliate marketing which includes your needs and offers them to you in one place, you will find defined and off for the races.
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